
Case Study 1 : GTM Strategy
Case Study 1: GTM Strategy A fictional company “HeroMash” demonstrates how adopting role modelship habits leads to better outcomes. You’re the Strategy advisor Marie McGyver,

Case Study 2 : GPS Routes
Case Study 2 : GPS Routes Highway 121 leading up Napa Valley, California is colorful in the Fall. As you’re driving, you’re listening to an

Case Study 3 : Cost of Revenue
Case Study 3: Cost of Revenue Morimoto in Napa is busy with the Tuesday lunch crowd. On the walls, you see touches of Japanese calligraphy,

Case Study 4 : Economic Buyer Flow
Case Study 4: Economic Buyer Flow V. Sattui winery in St. Helena, California is busy for a Saturday. It’s a wonderful sunny day in the

Case Study 5 : A Car with Brakes
Case Study 5: A Car with Brakes The Italian restaurant Allegria in Napa is festively decorated for Thanksgiving. Near the entrance, a cornucopia overflows with

Case Study 6 : BRAVER
Case Study 6: BRAVER The R&D restaurant in Yountville serves the best tuna tartar in the area. On the ad sign, the pyramid of thinly

Case Study 7 : Mergers and Acquisitions
Case Study 7: Mergers and Acquisitions The Blue Note in Napa is buzzing with energy as it plans to host a standout performance by the

Case Study 8 : Wire 2 Model
Case Study 8: Wire 2 Model The Napa Uptown Theater, with its vintage Art Deco design, warm earth-toned walls, and retro accents, sets the perfect
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