Privacy Policy
This Privacy Policy (“Policy”) applies to RoleModelshipHabits.com, and HeroMash, LLC (“Company”) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to the Company include RoleModelshipHabits.com. The Company’s website is a platform promoting the values of Role Modelship, a powerful system of 5 habits—Stewardship, Fellowship, Mentorship, Leadership, and Sponsorship—that empowers humans, organizations, and products to grow, adapt, and scale. Eli Potter is the author of the book, Role Modelship: Multiply Your Impact to Influence AI. site. On this site you can learn more about Role Modelship, the book and purchase products and services that help you grow and learn these values. By using the Company website, you consent to the data practices described in this statement.
California Consumer Privacy Act and California Privacy Rights Act
If you are a California resident, you have the following rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”):
- Right to Know. You may request details on what personal data we collect, use, and share.
- Right to Delete. You can request deletion of personal data, subject to certain legal exceptions.
- Right to Correct. You may request corrections to inaccurate personal information.
- Right to Opt-Out. You can opt out of the sale or sharing of personal data for advertising.
- Right to Restrict Sensitive Data Use. You may limit the use of sensitive personal information.
- Right Against Retaliation. The Company will not discriminate against you for exercising your rights.
CA Residents
Other Provisions as Required by Law
Numerous other provisions and/or practices may be required as a result of laws, international treaties, or industry practices. It is up to you to determine what additional practices must be followed and/or what additional disclosures are required. Please take special notice of the California Online Privacy Protection Act (CalOPPA), which is frequently amended and now includes a disclosure requirement for “Do Not Track” signals.
If you feel that we are not abiding by this privacy policy, you should contact us immediately.
Collection of your Personal Information
In order to better provide you with products and services offered, the Company may collect personally identifiable information, such as your:
- First and last name
- Mailing address
- Email address
- Phone number
- Employer
- Job title
If you purchase the Company’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.
The Company may also collect anonymous demographic information, which is not unique to you, such as your:
- Age
- Gender
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information
The Company collects and uses your personal information in the following ways:
- to operate and deliver the services you have requested
- to provide you with information, products, or services that you request from us
- to provide you with notices about your account
- to carry out the Company’s obligations and enforce our rights arising from any contracts entered between you and us, including for billing and collection
- to notify you about changes to RoleModelshipHabits.com or any products or services we offer or provide through it
- in any other way we may describe when you provide the information
- for any other purpose with your consent.
The Company may also use your personally identifiable information to inform you of other products or services available from the Company and its affiliates.
Sharing Information with Third Parties
The Company does not sell, rent, or lease its customer lists to third parties.
The Company may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, phone number) is transferred to the third party. The Company may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to the Company, and they are required to maintain the confidentiality of your information.
The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public.
Opt-Out of Disclosure of Personal Information to Third Parties
In connection with any personal information we may disclose to a third party for a business purpose, you have the right to know:
- The categories of personal information that we disclosed about you for a business purpose.
You have the right under the CCPA and CPRA and certain other privacy and data protection laws, as applicable, to opt out of the disclosure of your personal information. If you exercise your right to opt out of the disclosure of your personal information, we will refrain from disclosing your personal information, unless you subsequently provide express authorization for the disclosure of your personal information. To opt out of the disclosure of your personal information, email [email protected].
Tracking User Behavior
The Company may keep track of the websites and pages our users visit within the Company, in order to determine what the Company services are the most popular. This data is used to deliver customized content and advertising within the Company to customers whose behavior indicates that they are interested in a particular subject area.
Automatically Collected Information
The Company may automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding the use of the Company’s website.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Use of Cookies
The Company’s website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize the Company’s pages, or register with Company’s site or services, a cookie helps the Company to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same website, the information you previously provided can be retrieved, so you can easily use the Company’s features that you customized.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Company’s services or websites you visit.
Cookie Policy
Effective date: November 16, 2025
Last updated: November 17, 2025
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyze performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| _GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
| rc::a | Never Expires | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::f | Never Expires | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| JSESSIONID | session | New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application. |
| li_gc | 6 months | Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. |
| _px3 | 6 minutes | This cookie is set by the Bloomberg to protect the site from BOT attacks. |
| _pxvid | 1 year | PerimeterX sets this cookie to detect fraud and bot activity. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| lang | session | LinkedIn sets this cookie to remember a user’s language setting. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| li_alerts | 1 year | LinkedIn sets this cookie to track impressions of LinkedIn alerts, such as the Cookie Banner and to implement cool-off periods for display of alerts. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| ckid | Never Expires | Adara yield sets this cookie to deliver advertisements tailored to user interests on other websites and track transactions |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
Uncategorised
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
| Cookie | Duration | Description |
|---|---|---|
| tpg_post_views | 1 day | Description is currently not available. |
| pxcts | session | Description is currently not available. |
| _pxttld | session | Description is currently not available. |
Manage cookie preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
Links
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Security of your Personal Information
The Company secures your personal information from unauthorized access, use, or disclosure. The Company uses the following methods for this purpose:
- SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.
Right to Deletion
Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
- Delete your personal information from our records; and
- Direct any service providers to delete your personal information from their records.
Under the CCPA and CPRA, you have the right to request that the Company, and any third parties with whom your personal information is sold or shared, delete any personal information that has been collected about you. To exercise your rights, contact us at [email protected].
Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:
- Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
- Debug to identify and repair errors that impair existing intended functionality;
- Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
- Comply with the California Electronic Communications Privacy Act;
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
- Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
- Comply with an existing legal obligation; or
- Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Children Under Thirteen
The Company does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.
Opt Out and Unsubscribe from Third-Party Communications
We respect your privacy and give you an opportunity to opt out of receiving announcements of certain information. Users may opt out of receiving any or all communications from third-party partners of the Company by contacting us here:
- Email: [email protected]
Email Communications
From time to time, the Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.
If you would like to stop receiving marketing or promotional communications via email from the Company, you may opt out of such communications by We include an unsubscribe link in the footer of every email we send, with no exceptions. When a subscriber clicks that link, they’ll be unsubscribed from our email list.
Email Marketing and Newsletters
We use Kit to manage our email marketing subscriber list and to send emails to our subscribers. Kit is a third-party provider that may collect and process your data using industry-standard technologies (like tracking pixels) to help us monitor and improve our newsletter.
When you subscribe to our newsletter, you agree that your information (such as your name and email address) will be transferred to Kit for processing.
You can unsubscribe from our newsletter at any time by clicking the “unsubscribe” link in the footer of any email you receive from us. For more information on how Kit handles your data, please review Kit’s Privacy Policy.
E-commerce and Financial Transactions
To sell our products and services, we use WooCommerce as our e-commerce platform. When you purchase from us, we will collect personal information from you to fulfill the order. This information may include:
- Your name
- Your email address
- Your billing and shipping address
- Details of the product you are purchasing
We share this information with WooCommerce, our e-commerce platform, so they can provide us with the services to sell our products.
Payments: We use third-party payment processors (such as Stripe or PayPal) to handle financial transactions. We do not store your credit card or financial details on our servers. All payment information is provided directly to our payment processors, whose use of your personal information is governed by Kit’s Privacy Policy.
Surveys and Online Forms
We use Jotform to create and conduct online surveys and collect information through forms. When you voluntarily choose to participate in one of our surveys or fill out a form, we may collect personal information that you provide. This information may include your name, email address, company name, age, location, and any other data you enter into the form.
We use this information to gather feedback, understand our audience, and improve our services.
The information you submit through these forms is sent to Jotform, who acts as a data processor on our behalf. We recommend you review Jotform’s Privacy Policy to understand how they handle and protect your data.
Analytics
We use Google Analytics to collect information about the use of our website. This service collects information such as how often users visit this site, what pages they visit, and what other sites they used prior to coming to this site. We use this information to analyze traffic patterns and improve our website. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Changes to This Statement
The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by sending an email to the primary email address specified in your account, by placing a prominent notice on our HeroMash, LLC, and/or by updating any privacy information. Your continued use of the website and/or services available after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information
The Company welcomes your questions or comments regarding this Policy. If you believe that the Company has not adhered to this Policy, please contact the Company at:
HeroMash, LLC
1968 S Coast Hwy #2147
Laguna Beach, California 92651-3681
Email Address:
[email protected]
_________________
Effective as of November 15, 2025