“Help other people get what they want, and you’ll never have any wants yourself. That idea of service has stayed with me throughout my career and life. True leadership and influence come from helping others see the best in themselves.”

"Our future is human. We all need to show up differently and build role modelship habits in humans, organizations and products."

"If you want to have a greater impact personally and professionally, this book is for you. It is packed with role models anyone can relate to and many actionable ways to build role modelship habits. The power of putting these principles and frameworks into practice lies in their integration and harmonization."

LEAD BY EXAMPLE

Praise For Role Modelship

“This book is a playbook for anyone serious about scaling with purpose. It blends practical habits with enduring leadership principles that help startups grow up fast and established companies stay fresh.

The lessons drawn from countless role models give you the pattern recognition to anticipate challenges and seize opportunities. It’s equal parts fresh perspective and disciplined guidance for leaders at any stage.”

— SCOTT HART, CFO of NMI, a Payments Company

“Eli Potter’s Role Modelship is a practical guide to leading with purpose in the age of AI. She breaks down five core habits—Stewardship, Fellowship, Mentorship, Leadership, and Sponsorship—into clear, usable frameworks that help leaders amplify their impact.

I found the BRAVER and SOBER models especially useful for anyone navigating change and building teams that can adapt with both discipline and empathy.”

— JOHN SHAW, Entrepreneur / ex-AWS Private Equity AI & ML Lead

“AI is advancing at a pace that is redefining competitive advantage, reshaping customer expectations, and raising the stakes for every executive. In my work with hundreds of companies navigating rapid transformation, I have seen a clear pattern: speed and scale collapse when leaders ignore the human scaffolding of trust, stewardship, and ethical leadership.

Eli Potter’s Role Modelship introduces a pragmatic approach to change that gives executives a playbook to connect technological innovation with enduring human values. This book is not just timely, it is essential for leaders who want systems that are both resilient and human-centered. The leaders who embrace this approach will multiply their impact. And, the ones who don’t will see AI accelerate fragility faster than they can recover.”

— ELLIE WU, Executive Advisor, Sales and Customer Success